WenCal MindArc Studios, founded by WONG HUEI WEN, is developing 'Island of Light' a creative emotional adventure game to help children, teenagers, young adults facing stress, anxiety and emotional burnout.
We provide a safe, non-judgmental space for self-expression and healing through a unique 'art-psychology' system where players literally draw their world into existence. Our AI-powered backend can even visualize emotions and securely connect players with professional therapists.
"Our mission is to build games that touch hearts, heal minds and illuminate the path to self-discovery through the universal language of art and color."
- Wong Huei Wen, Founder & Creative Director
Journey through a world where emotions take form and art becomes the bridge between darkness and light
Discover unique zones representing different emotional landscapes waiting to be healed.
Use your magical rainbow brush to bring color to gray landscapes. Watch as your creativity transforms despair into hope, building bridges between isolated emotional islands.
Compete in seasonal levels, tracking Elemental Energies (Spark, Flow, Fortitude, and Frost) to gain an edge while racing to the finish!
A 2-player duel tracking Blossom Spark. Collect petals to fill your Spark Gauge, powering flexible bridges and letting you make your opponent's bridge wobbly.
A 3-player team clash using Tide Flow. Share a Flow Gauge to draw 'Float Bridges' on rafts. Guard your Flow, or siphon it from opponents!
A timed challenge tracking Harvest Fortitude. Earn Fortitude by doodling on 'Rooted' bridges to withstand pumpkin obstacles. Race the clock!
A 4-player free-for-all with Frost Aura. Charge your gauge to create 'Ice Bridges' that make opponents slip, or unleash a 'Frost Wave' to freeze them!
A strategic deep-dive into the 11 core elements defining our product, its value, and its path to market.
What top problems are we solving for our customers?
Frames feature priorities and validates whether the product addresses real pain points.
Problem: Teenagers & young adults face high stress, anxiety, and lack a safe space for self-expression.
Implication: The product must be non-competitive, gentle, and private-first. "Winning" is defined as "expressing."
Who are we creating value for?
Defines target users, personas, and use cases. Guides UX/UI design and testing.
What unique asset or capability can't be easily copied?
Influences defensive product design and long-term differentiation.
What value are we delivering?
Shapes core features and benefits. Determines MVP scope.
Core Value: A safe, beautiful, emotional space for healing through art and play.
Premium Value: Direct, secure access to professional psychological help, turning gameplay into tangible wellness.
How do we reach and deliver value to customers?
Influences product architecture and integration needs (e.g., app store, web).
What type of relationship do customers expect?
Impacts design of user support, onboarding flows, and retention mechanisms.
How does the business earn money?
Guides pricing logic, feature tiering, and product roadmap prioritization.
What assets are critical to deliver value?
Determines tech stack, infrastructure, and team skills required.
What must the company do to deliver its value proposition?
Translates into development sprints, feature milestones, and testing priorities.
Who helps us deliver value or reduce risk?
Shapes build-vs-buy decisions and integration planning with external vendors.
What are the major costs and resource needs?
Defines budget allocation for product design, prototyping, and scaling.
Hear from players whose lives have been touched by Island of Light
Art Therapy Student
"This game helped me through my darkest days. The act of painting bridges felt like rebuilding my own emotional connections."
Mental Health Advocate
"Island of Light is more than a game - it's a journey of self-discovery. The seasonal levels mirror real emotional cycles beautifully."
Teacher
"I use this game with my students to teach emotional intelligence. The multiplayer modes foster genuine empathy and teamwork."
Game Developer
"The art direction is stunning, but what really shines is how the mechanics perfectly embody the healing message."
Anxiety Survivor
"Playing this game became part of my healing routine. Each painted bridge felt like a step toward recovery."
Parent
"My daughter and I play together. It's opened up conversations about emotions we never had before. Truly special."
Join thousands of players who have discovered the transformative power of art and color. Your journey to emotional wellness starts with a single brushstroke.
